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Too many wine buyers approach the buying process without a concrete plan in place. Buying decisions are often made on a whim, driven by supplier, score, or perhaps sommelier ego. To make the buying process more objective, I created a concept that I call “list mapping.”

Despite an interest of specialty cocktails in restaurants, there are probably a few lonely bottles of timeless aperitifs on your backbar that haven’t been touched in months. That’s a shame, because Lillet, Pernod, Punt e Mes, Cynar, and fino Sherry are perfect before-dinner drinks, filled with classic flavors that inspire the taste buds for the meal ahead.

Añejo rums are smooth and luxurious. These aged rums have more in common with Cognac and Sherry than they do with their light rum, un-aged counterparts. They are elegant, sophisticated spirits best appreciated in a brandy snifter.

To ensure heightened wine sales now and for years to come, it would be wise for hospitality professionals to create sales-building programs that cater to these extremely stable—and thirsty— consumers.