Freixenet USA, the U.S. arm of the Freixenet Group, has unveiled their new extranet for the trade. Overhauled and updated to provide increased functionality to distributor partners and third tier customers as well as supplier sales teams, the new Freixenet Wines Trade Site (www.freixenetusatrade.com) offers a number of innovative new tools covering all brands within the company’s portfolio, including brand leaders Freixenet, Segura Viudas, Gloria Ferrer and Tapeña. Built specifically to support sales and trade partners in their everyday needs, the Freixenet Wines Trade Site is rich with features and includes a number of powerful new customization utilities.
A particularly innovative and beneficial utility, the Sales Tool Generator allows point of sale items to be tailored on demand to the user’s specific needs, customized with elements such as tasting notes, food pairings, accolades and more. For example, a distributor rep can build a sell sheet for an on-premise presentation that highlights optimal food pairings and the most recent wine competition awards. Likewise, a retail operator can create a shelf talker that includes a wine’s tasting notes, the most recent Wine Spectator review and even a custom message from the store manager. The resulting PDF files are fully formatted with product image and ready for easy desktop printing.
The My Account feature allows the ability to create a personal portfolio where images, PDFs and custom POS can be saved for future reference, making access to needed materials even faster.
The site’s Resource Center provides a single, centralized area where the user can view all available assets for a particular wine, from image files and tasting cards to POS items like case cards and shelf talkers. Items can then be downloaded in different formats or conveniently emailed directly from the website.
With a structure and system designed for easier navigation and quick access to frequently needed materials, the Freixenet Wines Trade Site also offers food recipes and wine education topics that can be adapted by on- and off-premise operators for use in consumer education efforts.
“This site was 100% designed with the needs of our sales partners and customers in mind,” notes Eva Bertran, VP Marketing. “We wanted to create a highly useful resource where information can be tailored on demand, something beyond your basic site for downloading bottle images and sell sheets. We canvassed our customers for feedback, listened to their needs, and built more functionality into the site specifically to meet those demands and provide value.”
The Freixenet Wines Trade Site was created for Freixenet USA by Intwine Marketing of San Francisco, a boutique advertising and marketing agency specializing in the wine and spirits industries, who created and maintains all of Freixenet’s U.S. brand websites.
Freixenet USA, based in Sonoma, California, is the largest importer of Spanish wines and sparkling wines in the U.S. and is a wholly owned subsidiary of the Freixenet Group of Spain. Their brand portfolio includes Freixenet, Segura Viudas, Tapeña, René Barbier, Oroya, and the wines of the Heredad Collection (all Spain); Gloria Ferrer (Carneros, California); VOVETI Prosecco (Italy); Deakin Estate (NW Victoria, Australia); Acordeón and Finca [ñ] (Mendoza, Argentina). For more information on Freixenet’s portfolio of wines, for photography, product samples, or interviews, please contact Janet Kafka at Associates at 800.575.4415 ext. 314 or email email@example.com.