On Wednesday, February 27, 2013, Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, toasted the Grand Canyon, renaming one of the seven natural wonders of the world ‘Glen Canyon,’ and offered whisky connoisseurs and thrill-seekers a once-in-a-lifetime tasting experience. Ian Millar, Global Brand Ambassador for Glenfiddich, led guests, who arrived to the remote canyon location via helicopter, in a tasting of a collection of Glenfiddich offerings that together are valued at an estimated $50,000. Additional marques included:
“Glenfiddich has always been a true original and it was only fitting for us to offer the world’s first single malt Scotch tasting in the Grand Canyon,” said Ian Millar, Global Brand Ambassador for Glenfiddich. “It was always William Grant’s dream to have the best dram in the valley and we certainly had the best drams in one of the most picturesque valleys in the world. I look forward to creating new once-in-a-lifetime tasting experiences for single malt connoisseurs around the world.”
Glenfiddich, the world’s most awarded Single Malt Scotch Whisky, is generally recognized as being the true pioneer in the field. The Glenfiddich distillery, located in Dufftown in Scotland’s Speyside region, was built in 1886 by William Grant with the help of his seven sons and two daughters. To this day, Glenfiddich remains an independent, family-owned company run by the fifth generation of William Grant’s family. This independence allows the distillery creative freedom to continue to innovate and set the standard against which the rest of the category is measured, while continuing to set the trend of releasing some of the world’s rarest whiskies. Credited for having started the single malt category in 1963 when it introduced the first range of non-blended malts, Glenfiddich continues to retain the pioneering tradition established by Grant, making it the world’s most awarded and best-selling Single Malt Whisky in the world.
The Glenfiddich range includes the core 12 (40% ABV; RRP $39.99), 15 (40% ABV; RRP $59.99), 18 (40% ABV; RRP $89.99) and 21 Year Old (40% ABV; RRP %159.99) expressions, as well as a series of rare and precious expressions, including the renowned Glenfiddich 50 Year Old, a bottle of which sold in 2009 for a staggering $38,000.
For more information, visit www.glenfiddich.com