Wines of Chile USA hosted its Grand Tasting on Tuesday, June 12th at New York’s Metropolitan Pavilion, drawing record attendance for both the trade and consumer sessions. “It was a great opportunity to showcase the diversity of wines from Chile,” said Lori Tieszen, Executive Director of Wines of Chile USA, “but even more important was the interest shown by attendees.”
More than 50 premium producers and over 300 wines were presented at the event, which also featured thematic tasting lounges focused on representing the specialized terroir of Chile, including Mountain Reds, featuring Cabernet Sauvignon and Cabernet blends from regions near the Andes; Coastal Whites, showcasing Sauvignon Blanc and Chardonnay; Cool Climate Reds, featuring Pinot Noir and Syrah; and Valley Reds, highlighting Carmenere and Carmenere blends cultivated from several valleys.
The day began with a trade seminar focusing on practical ways to use social media tools to sell more wine and drive store and restaurant traffic. The seminar featured a panel discussion of industry experts led by Jack Robertiello. Panelists included Steve Solomon, owner of Hearth Restaurant and Terroir Wine Bar, Ben Wood of 67 Wines, and Ian Griffith, Technical Director for Beverage Media.
Later in the day, Fred Dexheimer, MS conducted a Master Class on Chilean Terroir, providing a virtual tour and explanation of the dramatic regional differences expressed by the wines. Claudio Cilveti was also in attendance, on his first visit to the U.S. as the newly appointed Managing Director of Wines of Chile.
“The country’s unique geography—which is as varied in climate and terrain from east to west as it is north to south—creates unlimited opportunities for the exploration of wines that truly reflect the land from which they are cultivated,” Tieszen continued. “The tasting lounges allowed us to bring the various terroirs of Chile to life.”
About Wines of Chile
Wines of Chile is an organization committed to promoting the quality and image of Chilean wine throughout the world. It has offices in Santiago, London, and New York, as well as representatives in Canada, Ireland, and Denmark. WOC also works closely with ProChile to develop and offer promotional and educational programs in Asia, Latin America and Europe. Wines of Chile’s 92 member wineries belong to Vinos de Chile and represent 92% of Chile’s bottled wine exports.