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Content about Piper-Heidsieck

July 28, 2012

New management pumps enthusiasm into a venerable brand.

Cécile Bonnefond is a marketing and management expert who has served as head of some of the world’s most-prestigious wine and food companies (Veuve Cliquot, parts of Danone, Grand Metropolitan Food France), so she realizes the value of a good story as a branding tool.