Share |

The Antique Wine Company launches Academy in London

The Antique Wine Company, well known for the buying and selling of fine and rare wines, announced today, the launch of its AWC Wine Academy. The company who set a new Guinness World Record last week for the sale of the most expensive bottle of white wine in the world (an 1811 Château d’Yquem), is creating the wine school in response to first hand evidence of their clients desire to extend their wine knowledge and a general growing trend to know more about the subject. While many people might feel intimidated in attempting to learn about wine, the AWC Wine Academy seeks to break down those barriers by offering courses that are structured and informative, yet relaxed and entertaining in their delivery. Conveniently situated in the plush, central London district of Marylebone, the AWC Wine Academy aims to establish itself as a centre of excellence in the métier of wine, both within its locality and further afield, across London and both nationally and internationally. Having appointed the respected, award-winning wine journalist John Stimpfig as Director of the AWC Wine Academy, the school is already setting a precedent in the quality of its teaching. It has secured a range of highly regarded wine specialists, such as Tim Atkin MW, one of the world’s most celebrated wine authorities, as well as other respected MWs and experienced wine professionals, as guest tutors. As an adjunct to the Antique Wine Company, the AWC Wine Academy has unrivalled access to some of the best chateaux and winemakers in the world. This only strengthens their offering and participants in the courses are able to benefit from this, by visits to esteemed vineyards and winemakers, as well as through unique tastings on-site. The first series of courses led by Tim Atkin MW begin on September 21, 2011. Titled: Essential Wine Tasting Techniques for Beginners, the course offers a jump start in wine knowledge from a wine expert who is not only knowledgeable on the subject of wine, but who can communicate it in an informative, yet genial way. Highlights include: classic tasting techniques, blind tastings, top tips and trade secrets, describing wine and assessing quality, understanding different wine styles, grape varieties, countries, regions and price points, food and wine matching and serving tips and techniques. Running over four weeks the evening sessions will begin at 7 pm and run until 8.30 pm, culminating in the re-tasting of wines sampled during the session and food matching, which will end at 9 pm. The course cost is £360 per person for four weekly sessions. For more information and to book a course, please contact Deborah Ives, Director of AWC Wine Academy Operations: Tel: +44 (0)20 3219 5588 or Email: To view all available courses go to: