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Crème De La Crème of Cocktail Industry Celebrates New York City Premiere of "HEY BARTENDER"

Premiering last night at Village East Cinema, "HEY BARTENDER" – a documentary from 4th Row Films – tells the journey of two individuals trying to achieve their dreams of becoming bartenders in the era of the craft cocktail culture. The film is intertwined with informative and intimate interviews from some of the most famous bartenders and industry leaders in the world.
William Grant & Sons, a longtime supporter of the cocktail community and sponsor of the after party at Experimental Cocktail Club, provided only the best, for the best, in the industry to create the below cocktails that were served including Reyka Vodka, Hendrick’s Gin, Milagro Tequila, and Sailor Jerry Rum:
    •    THE CAITLIN FLANAGAN by Sasha Petraske: Hendrick’s Gin, Fresh Lemon Juice, Simple Syrup, White Peach and Black Pepper
    •    PELE’S WRATH by Julie Reiner: Milagro Silver Tequila, Aperol, Fresh Lime Juice, Fresh Pineapple Juice and Grenadine
    •    CLASSIC FLAME OF LOVE by Pepe Ruiz, Chasen’s, Hollywood: Reyka Vodka, Fino Sherry and Orange Peels
    •    WET STONE by Jim Meehan: Milagro Silver Tequila, Montelobos Mezcal, Fresh Lime Juice, Fresh Grapefruit Juice, Agave and Dill Pickle Brine  
    •    WIMBLEDON MILK PUNCH by Nico de Soto: Hendricks Gin, Earl Grey & Tarragon Infused Coconut Water, Fresh Lemon Juice, Cream and Strawberries
    •    PANDAIQUIRI by Nico de Soto: Pandan Infused Sailor Jerry, Lime Juice, Young Thai Coconut Cordial
    •    IMPERFECT ROB BOY by Dale DeGroff: Glenfiddich 12, Martini & Rossi Sweet Vermouth, Dolin Dry Vermouth, Dale’s Pimento Bitters

HEY BARTENDER chronicles two individuals trying to achieve their dreams through the world of bartending interspersed with commentary by some of the industry’s most prominent bartenders and restaurateurs, providing historical perspective and insight into this time honored profession.  Notable historians include Dale DeGroff, “King Cocktail,” Audrey Saunders of Pegu Club, Charlotte Voisey, Mixologist for William Grant & Sons, Julie Reiner of Flatiron Lounge and Clover Club, Jim Meehan of Please Don’t Tell, Sasha Petraske of Milk & Honey, and Graydon Carter, Editor of Vanity Fair Magazine and owner of Monkey Bar.
The film follows Steve Schneider, a retired U.S. Marine who suffered a life-threatening injury just prior to his deployment to Iraq.  Steve turns his focus into becoming a principal bartender at Employees Only, a top craft cocktail bar in New York City.  On the other end of the spectrum is Steve “Carpi” Carpentieri, a former bank executive, who owns Dunville’s, a corner bar in his hometown of Westport, Connecticut where pints and shots reign.  He begins to explore the craft world in an attempt to keep his struggling bar afloat in a community that no longer values a place where “everyone knows your name.”
HEY BARTENDER captures the highs and lows of these two bartenders as they each strive for their own brand of success, from their late nights behind the bar to the mornings after, and their experiences at the annual bartender gathering, Tales of the Cocktail in New Orleans.  
“While making the film, we saw how bartenders, bars, and brand ambassadors were increasingly becoming a nationwide community with brands playing a key role in its creation,” explained Director Douglas Tirola. “Once we knew the film would have a commercial release, we thought it was important to create a unique partnership around the release of the film with a company that was as passionate about their relationship with bartenders as they were consumers and we found that in the independent, family-owned distiller, William Grant & Sons. In many ways, William Grant & Sons immediately reminded us of an independent film company. They take chances, really love what they do and have a variety of brands including Hendrick’s Gin, which for many is one of the most iconic spirits of the cocktail renaissance.”
William Grant & Sons’ award-winning portfolio of owned brands includes Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Rum, Tullamore D.E.W. Irish Whiskey, Milagro Tequila, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Art In The Age, and The Knot.
“When Doug Tirola approached us with HEY BARTENDER, we knew we wanted to support the film and help communicate the craft of cocktails, as well as show our support for the wonderful community of bartenders who have been instrumental in the movement, and in the development of our brands,” said Jonathan Yusen, incoming President and Managing Director, William Grant & Sons USA. “Bartenders are once again being celebrated for their ability to balance chemistry, psychology, salesmanship, and showmanship.  At William Grant & Sons, we have the utmost respect for these talented individuals and believe that their craftsmanship should be celebrated. We are proud to support HEY BARTENDER, a beautiful film that provides an extraordinary view into this world, and Doug Tirola whose artistry is a perfect complement for the artistry of the cocktail.”
The film will begin its theatrical run in New York City on Friday, June 7th, and open in Los Angeles the following week before opening more widely in select cities across the country.
“HEY BARTENDER truly captures the art of cocktail creation and, as a mixologist, it is wonderful to see someone so perfectly capture and celebrate the community,” shared Charlotte Voisey, award-winning mixologist and Portfolio Ambassador, William Grant & Sons.  “I remember the beginning of the cocktail renaissance when the bartenders of this country embraced the delightfully unusual Hendrick’s Gin to the point it was nicknamed the mixologists’ darling.  Supporting this independent film is a wonderful tribute, and a great opportunity to thank the bartending community, and give them a rightfully deserved place in the spotlight.”
Connect with “HEY BARTENDER” socially at and